CadenceQuest

Customer Insight

• Customer Insight
  • Overview
  • Features
    • Dashboards
    • Reports
    • Segmentation
  • Benefits
  • Solutions

Related Information

• Campaign Management Benchmarking Study
• Executing a "Best Customer Initiative"
• Migrating high potential customers into best customers
• Turning cherry pickers into higher-value customers
• Improving the sales impact of weekly flyers

CadenceQuest solves retailers' most pressing business challenges by focusing on the relationship between customers - how they act and what they want - and the drivers of growth. Our team specializes in helping Marketers and Merchandisers use and share insight to more effectively connect with their customers.

Click on the links below to learn more about how retailers can use Customer Insight to drive:

• Customer Strategy
• Marketing Effectiveness
• Merchandising Strategy

Customer Strategy

CadenceQuest helps retailers understand what their customers want and how they behave. We use that knowledge to define a retailer's value segments, understand each segment's behaviors, and craft targeted Marketing and Merchandising strategies.

CadenceQuest's expertise can be applied to customer strategies around:

• Acquisition, growth and retention
• Reviewing and refining existing customer segmentations
• Executing a "Best Customer Initiative"
• Migrating high potential customers into best customers
• Increase cherry-pickers' basket sizes

Marketing Effectiveness

Retailers send out millions of offers in-store, over email, through direct mail, and online every year. But it can be difficult for Marketers to manage the high volume of offers for repeated success. To increase store traffic and grow customer baskets, we help Marketers learn what tactics work best with their value segments and which items will drive the highest sales on promotion. Our proven methodology ensures that every offer is optimized to have the greatest impact on the business and the customer.

CadenceQuest specifically provides Marketers with the customer insight needed to :

• Optimize overall customer contact strategies (frequency and channel)
• Send more highly targeted direct mail and e-mail campaigns
• Improve the sales impact of weekly circulars
• Identify highest-value offers based on expected redemption rates
• Evaluate opportunities for launching an affinity or sub-club strategy within existing loyalty programs

Merchandising Strategy

Most retailers understand that they need to provide the right mix of products to their customers. But do you know what the right mix is based on who is shopping in your stores?

CadenceQuest leverages retailers' item-, store-, and customer-level data to identify optimal merchandising strategies around store assortments, pricing and confidently making listing/de-listing decisions.

CadenceQuest particularly helps Merchandisers make more effective decisions around :

• Decommissioning low margin items with low impact on overall customer sales
• Optimizing the product assortment to appeal to specific customer segments
• Product pricing
• Store layouts (planograms)
• Identifying opportunities for new product introductions