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Segment customers, products & stores to understand how your strategies are performing
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Customer Insight allows users to create segments and run analysis on these segments. Segments can be a group of customers, products or stores that are defined based on any characteristic that is captured and stored in the data. For example, a segment of customers can be created based on demographics/psychographics, promotional response history or previous purchase behavior. Product segments can be created on a specific list of SKU's. Store segments might be created based on region, whether they are in an urban or rural location, or sales levels.
Customer Insight provides a set of "out-of-box" segmentation templates. However, additional templates can be easily created to reflect each retailer's unique methodology around grouping customers, products or stores. Users access segmentation templates through our intuitive interface and are guided through a series of questions that are used to set the segment's criteria. Segments can be merged with other segments to form new segments — creating unions, overlaps and non-overlaps. Once these segments have been built, users can tailor their analysis and run reports on them. This provides a more distinct, refined view of performance that allows users to take specific action around certain customers, products or stores.
View our webinar on Targeting the Right Customers to learn how customer micro-segmentation can improve your performance. Or click here to download the presentation.