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Customer Insight reports provide deep knowledge about your customers
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Customer Insight contains a set of "out-of-box" reports that represent best practices culled from our work with leading retailers. The power of these reports stems from the fact that they are built off your transactional data and can get to the lowest level of detail — items and stores on a daily basis. Furthermore, this traditional product perspective can be combined with a customer view. This visibility provides users with a deeper perspective on the fundamental aspects of their business — a refined view into market baskets and customer behavior.
Sample reports include:
- New Customer by Product
- Product Lift Analysis
- Shopper Spend by Category
- Customer Behavior by Product
- Shopping Basket Analysis (webinar)
- Product Purchase Overlap
- Purchase Trips and Unit Analysis
- Loyalty Offer Evaluation
- Loyalty Program — Direct Marketing Effectiveness
- Customer Population Sales Decile
- Customer Demographic Profile
- Loyalty Program Participation Rates
This sophisticated reporting is presented to users in an easy-to-use, accessible format. Reports are generated through a drag-and-drop interface and delivered through Microsoft Excel via email. Users are presented with a series of questions that allow them to tailor the report to a specific time period, geography, or product. One report could have hundreds or thousands of permutations based on the criteria for which it is run.
For advanced users, Customer Insight provides web-based, interactive functionality so they can modify existing reports by drilling into a lower level of detail, adding/deleting report elements or changing the look and feel of a report. Advanced users can even build new reports based on existing metrics and attributes.