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Gain Visibility into the Core of Your Business - Your Customers
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Customer Insight makes it easy for Marketing and Merchandising users to easily gain visibility into the core of their business — customer transactions. Customer Insight provides the big picture view on what customers are purchasing and why, while allowing users to dig into the detail and focus on what really matters. Customer Insight enables users to ask the right questions, get to the answers — and ultimately take the action they need to build customer-centric strategies that drive growth and profit.
Customer Insight is an application that sits on top of your data — whether that comes from your point-of-sale systems, website, loyalty program, or even third-party syndicates. Users are able to generate reports and perform precise customer analysis through a simple drag-and-drop interface. Reports are delivered through visual dashboards, interactive reports or Microsoft Excel. These key findings can be shared with others — including strategic vendor partners — to identify and execute targeted customer, merchandising or marketing strategies.
Customer Insight contains a set of best-practice reports that rely on customer transactional data. Why is this so important? Retail organizations will be able to gain deeper perspective not only into what is moving through their stores but also how it is moving. Armed with this information, they will be able to more effectively:
- Refine promotional strategies based on a campaign's impact on growing sales and margin
- Target specific customer segments with personalized offers
- Create a more pleasant shopping experience for customers by ensuring the right products are located in the right place — whether that be in your store, website or catalog
- Mitigate customer defection while optimizing retention and acquisition