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CadenceQuest Publishes Best Practices around Building a Successful Customer Strategy: June 2009When the going gets tough, the toughest retailers stay profitable by getting to know their best customers. Knowing these customers well lets retailers create best customer initiatives that increase overall performance using highly targeted campaigns.

Customer Insight 2.0 Makes it Easier for Marketers and Merchandisers to Understand their Customers: February 2009CadenceQuest announces GA release of Customer Insight 2.0 that incorporates additional functionality around segmentation, interactive analytics and administration.

Nielsen Partners with CadenceQuest to Improve Strategy at Leading Retailers: February 2009CadenceQuest and Nielsen announced a partnership that will focus on improving customer-centric strategies at leading retailers globally.

CadenceQuest Hires Industry Veteran to Lead Customer Insight Sales Team: November 2008Kyle Elliott joins CadenceQuest to spearhead sales efforts around Customer Insight. He brings 15 years of experience selling analytic solutions to retailers.

WEBINAR: Targeting the Right Customers: Learn about customer-micro segmentation and how it differs from traditional marketing personas and list pulls. See how you can refine customer insight using this micro-segments to become more targeted in all of your marketing efforts.

WEBINAR: Uncovering the Mystery of Customer Purchases: Gain new tools for conducting market basket analyses so you can uncover the product affinities that drive customer purchases. Activate effective customer strategies by applying this insight across the enterprise.

Fueling Loyalty through Self-Service Marketing Intelligence: Learn how CVS has democratized customer analysis to enable business users to create customer segments, generate meaningful report, and inject that insight into promotional strategies.

Activate A Best Customer Initiative: Grow and retain your best customers by applying deep insight to marketing and merchandising strategies.

Turn Cherry Pickers into Higher Value Customers: Target cherry pickers with cross-sell promotions most likely to increase their overall basket sizes.

Boost Circular Performance with Improved Planning: Combine campaign performance data with shopping basket analysis to continually optimize circular performance.

Migrate Customers to Higher Performing Brackets: Increase the value of high potential customers using insight gleaned about your best customers' shopping behaviors.

CVS uses CadenceQuest Customer Insight to focus in on shopper behavior

Learn how CVS uses Customer Insight with strategic vendor partners to pinpoint opportunities with key customer segments.

About CadenceQuest

CadenceQuest helps retailers get to the fundamentals of their business — knowing their customers and understanding what their customers want. Retailers can use this knowledge to improve the way they accommodate customer preferences — whether it is how they promote products, vary assortments or even place items their stores. By treating customers the way they want to be treated, retailers are able to retain and grow their best customers — and attract more just like them.

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Discover

Gain deeper perspective on the baskets moving through your stores, customers' associated purchasing behaviors, and the effectiveness of your promotions.

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Activate

Integrate strategic initiatives with your customer, store and product plans. Align effective tactics to tailored customer segments, and surround them with a holistic shopping experience.

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Target

Translate your deep customer knowledge into meaningful and relevant promotions to drive larger baskets and more customer visits.

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CadenceQuest

Business Intelligence that connects the data you have with the decisions you need to make.

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